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Who earned some big R$ at the Worldcup?

Who earned some big R$ at the Worldcup?
Did Brazilians and Brazilian Audio Visual companies some business.

Broadcast Brazil Column by rené Schaap


I remember before the Worldcup Soccer started the international media told that Brazil would not be ready in time. I visited the Itaquera stadium in São Paulo 1,5 month in front of the start of the Worldcup myself and that did give me more trust that all will be finalised in time. Of course lots of things had to be done, but Brazil would manage this, I never doubted that. I was afraid of Brazilian audio visuals and companies not getting jobs at the Worldcup because of their knowledge of English, because of the import-tax they have to pay for professional equipment while foreign companies just import their equipment temporary and not paying the import tax. Was I wrong? No, I was right and that is sad.


 I visited the Itaquera stadium in São Paulo 1,5 month in front of the start of the Worldcup


Several foreign companies and broadcasters took major parts of the Worldcup AudioVisual work. Like the Euro Media Group. They bring equipment, people (120) and their OB-vans to Brazil because their price is maybe better than Brazilian companies and that is weird. A company like NEP from the USA has an OB-van in Brazil, they work together with the Brazilian company Casablanca Online.


Euro Media Group. They bring equipment, people (120) and their OB-vans to Brazil

Ok…Globo SporTV had a new OB-truck you say? but they have money (a lot) and very important connections. Also in smaller productions we heard that most foreign ENG crews brought their own people and equipment to Brazil. Of course Brazilian audio visuals and companies were working at the event and even sometimes for foreign companies but still the 'sharks' did far better I think. There is always involvement of foreigners.


Globo had a new OB-truck

We are curious at Broadcast Brazil if you did work at the Worldcup, what was your function and if your payment was alright.

Next big event will be the Olympic games in Rio de Janeiro in already 2 years, now we all know what's about … be prepared, Let somebody with connections in Brasilia mention the position of the Brazilian Audiovisuals and stop this 'temporary import' for such events so also the locals get a chance. For all other i can just say.. rehearse your english till you are on a good level. When you try to work at big international events like Formula 1, UFC , X-Games and such let yourself pay in wages compared to foreign ones. They expect the same quality so let yourself pay for it i the same way.

UPDATE 30 of March 2015:
BBC -Worldcup leaves Brazil with bus depots and empty stadiums

UPDATE 25 of March 2015:
Rapid TV News - Globo profits dip despite Worldcup

René Schaap
More info you can find on his LinkedIn: br.linkedin.com/in/connectingmedia follow him on Twitter René_Schaap

mentioned:
World Cup soccer 2014
Euro Media Group
NEP
Casablanca Online
Olympic Games

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